Our main goal for the Tidal prototype was to reinvigorate a sense of personal ownership in an age of digital music. As streaming platforms have taken over, and the tactile album is a relic of the past, it was our goal to create a completely bespoke experience to the digital album - available only to people who purchase it. 

We developed the idea of the tidal cube - a more modernized and exploratory take on the album sleeve art - complete with exclusive artist content, 3 dimensional objects, fun easter eggs, and more. The idea is that the user can collect these albums digitally, and permanently own the experience once it is purchased.