With Project Fi, Google wanted to rethink the way we connect. When you look at the devices we use today, there has been tremendous amounts of innovation both in hardware and software and this has transformed how we live our lives. But the way our devices connect to networks and how mobile networks operate haven’t kept up. They’re unreliable, inefficient and expensive. Google wanted to reimagine a better wireless experience with faster connections, more coverage and fairer pricing. And building it all from the ground up with the user experience in mind.

For B-­Reel this was an involved 18­month collaboration with Google’s product and product marketing teams. Working in lockstep from initial inspiration, to vision and product design, all the way to product launch. The project was a true partnership with the teams at Google, so we were ready for whatever came our way.

Coverage map

Every step in the user flow that we created for the .com was designed mobile-first to thrive across many different screen sizes. This is a coverage map for users to test the Project Fi coverage levels within their own daily commutes, reinforcing the transparent and honest ethos of the brand.