Overview

The DoorDash Rewards MasterCard is DoorDash’s first ever credit card - in partnership with Chase. Offering cash back on pretty much every purchase even outside the app, it posed a clear value proposition to existing DoorDash customers and potential ones as well. Given that this was a brand new business offering, it set the stage for a fresh visual brand which would build off the foundation that DoorDash has established, pushing it into new visual territory to meet the personality of the card and it’s users.

The Brand

The goal for the brand was to celebrates the relatable ways that people receive cash back on the experiences that matter most.  Our use of the iconic DD Red 100 rooted us back to the hero DoorDash brand, while the gradient accents spoke to the holographic texture of the product itself, moving the overall look and feel into more modern territory. Overall we wanted the DoorDash Rewards brand to feel human, diverse, relatable, colorful, dynamic and bold. 

Photography

I worked with Eva Edgren, another Art Director who spent weeks developing the treatment for our brand as it would appear in photography. For the shoot, we partnered with acclaimed photography team Graydon Herriot. They did a wonderful job of capturing the overall lifestyle of our brand, as well as our overall value propositions of the card.

NYSE Opening Bell Ceremony, March 1st 2023
To celebrate the launch of the DD Rewards Mastercard, DoorDash Chief Business Officer Keith Yandall joined Ed Olebe, President of Chase Co-Brand Cards, and John Levitsky, EVP at Mastercard to ring the NYSE opening bell.