Overview
Portal is a video calling device with a smart camera that makes it feel like you're in the same room even though you're miles apart. I've spent several years in Facebooks AR/VR Marketing department helping to develop the visual brand as it appeared in every medium of marketing communications. As Facebook's first native product, there was a huge opportunity to create something completely new, but also true to the brand legacy of Facebook.
The brand
The goal for this brand was to capture the authentic, candid, and warm human interactions within the product, and create a graphic language that spoke to it in a modern and clean delivery. Our use of the muted and earth tones helped to speak to this approachability, while the blue circle accents spoke to the Smart Camera, and Portal's brand origin story at Facebook.
Some elements from the Portal brand.
The Facebook Portal Brand Guidelines
A billboard at the Old Street roundabout in Hackney, London.
Portal endcard design system.
A holiday print campaign that ran across UK and French markets. Magazine placements included Wired, ES, Fabulous, Grazia, LeFigaro, Les Echos, and T3
Portal go-to-market retail (above), as well as digital brand-store/PDP (below).
