Building 8 was Facebook’s first internal advance into the hardware market. It was a lab of engineers, designers, and thinkers with the mission to create hardware products that open new frontiers of human connection. It laid the foundation for what is now known as Meta’s Reality Labs. I spent a year and a half there working closely with the ECD to build hardware brands, design new product pitches for internal stakeholders, brainstorm UX, and go-to-market creative on new products. The output of much of the work we did can be seen in Portal and Quest. However, I am also excited about these pieces of internal branding I was able to design for the team - building off of the b*8 brand.