Hinge was a concept for a cross-disciplinary forum for discussion, exhibition,
research, and critique surrounding the realm of the arts. It would be a non-profit
dedicated to bettering communities with a more immersed artistic outlet. Located
in New York, the first center would contain several gallery spaces, a fully stocked
library/book store, a café, and a few spaces where lectures could happen. What
separated it most from other art non-profits, was its dedication to multi-disciplinary
practice and embracing other dialogues in the discussion. It would be a completely
inclusive place where people could go to engage in a rich dialogue.
The modern art dialogue is focused on connections between multiple areas of pop culture, practice, and influence. The name ‘Hinge’ came from the notion of a pivot point or overlapping plane between two time periods or discourses. The logo was developed to take on multiple forms so that it could assume a number of presences, while remaining cohesive and recognizable through time. The end result of the project was a 70-page style guide which included research and positioning, a mission statement, a business plan, and an overall visual system with signage, applications, letterheads, and typography.
