This segment of Flotsam and Jetsam aimed to explore the question of how far
the applications of brand ID could be pushed. It all started with a series of objects that I extracted in an archeological dig on a Southern California beach. The metal objects all served as the data for a larger study of information architecture and taxonomies, which was given this umbrella name.
It was after organizing the data sets in different classification systems, that I
realized that one could utilize the mediums of branding and packaging to completely re-contextualize the rusted remnants as one-of-a-kind artifacts. The project would aim to illustrate the role of context in branding and how there is unseen beauty in even the most overlooked objects.
